Exchange4Media Neons (Gold) for Best Outdoor Plan - Strategy

The newly promoted deo, Park Avenue Storm was looking to build high impact and visibility, as well as create exclusive one-on-one trial opportunity for its target audience in a bid to work around the challenges of a highly cluttered category. Apart from billboards, bus shelters and branding at the Mumbai metro, the product jingle was played in the Mumbai metro,display and trial shelves were placed in Shopper's Stop, Park Avenue Stores, Gold's gym and YFC gyms. 200 meru cabs were transformed into moving experience zones and point-of-sale for Storm Deo. Around 8000 cans of Storm were sampled translating into around 800,000 sampling contacts