Exchange4Media Neons (Silver) for Best Innovative Brand fit within Existing Medium

The newly promoted deo, Park Avenue Storm was looking to build high impact and visibility, as well as create exclusive one-on-one trial opportunity for its target audience in a bid to work around the challenges of a highly cluttered category. Trial rooms have been used as a visibility platform generally, however Park Avenue Storm used it for apt call-to-action branding and product sampling experience. Sample cans were placed in special shelves inside men's trial rooms at Shoppers' Stop and Park Avenue stores while trying new clothes. Around 8000 cans of Storm were sampled translating into around 800,000 sampling contacts